The Bennett family run Britain’s number one retail jewellery business – without having a single shop. Their customers buy jewels having seen them on cable TV.

The Bennetts broadcast to Europe and North America 24 hours a day, helped by a team of presenters who talk minerology for four hours at a time, and mix their sales patter with jokes and high jinks that have viewers dialing in at a furious rate.

 

1 x 60 September 2014